Data marketing goes way beyond data - 5 questions to consider

We are exhibiting at and attending the Data Marketing Show in London, 29-30 June (check out the show and register) and the primary focus of the event is data-driven marketing. In my experience, data-driven marketing goes way beyond data. The questions that come to mind, for example, are:

1. what do you know about your current marketing data that helps you better target your audience?
2. are there segments that your data naturally aligns with so you can create unique messages for each one?
3. how can you keep your data current so you are continually adding new contacts to the primary market segments for your business?
4. what do you do to keep those audience segments engaged with your brand or message?
5. how do you know which marketing channels are most effective in converting each audience segment into business for your company?

So, to me, data is just the beginning. It's also the foundation for analysis. And it is the conversion metric by which your success is measured.

If you'll be at the Data Marketing Show, stop by and have a chat with @mardevdm2 on Stand E124. Oh, and play our interactive marketing game while you're there for a chance to win a fun prize.

Not going to be at the show? Learn more about our data marketing services when you visit mardevdm2.com/DatabaseMktg.