B2B marketers are becoming more metrics driven every day. The question is, which ones provide the greatest insight?
A question that quite often crosses the lips of B2B marketing and sales executives is how they can effectively use web and lead tracking metrics to boost their lead generation results and tie it to revenue.
There are plenty of key metrics that can be included in your marketing campaigns but you may be unsure which one is best for your needs?
A number of factors will affect which metrics system you choose, such as which one generates the most leads and revenue for your firm and which one will support your 'top of the pipeline' activities the best.
According to the Quarterly Digital Intelligence Marketing Briefing by Econsultancy and Adobe, the most popular metric appears to be web analytics with 93 percent of European businesses using this method to guide their marketing campaigns.
Join the conversation and share the metrics your business finds the most useful.
Learn about how to apply metrics, scoring and digital channels when you read this whitepaper: Effective Stages of Demand Generation, the rules of engagement: