How to get started with lead scoring?
You may have heard of lead scoring on an increasing frequency recently as it is a new element for many B2B marketers.
Now, you may be wondering what lead scoring actually is, and all it means is assigning points to each new prospect.
Points are assigned based on criteria you set, such as the attributes you've decided are most often associated with serious prospective customers.
This can include seeing who visits your website, downloads your whitepapers and opens your email marketing messages. You can then do a bit of investigation or partner with a database marketing provider to learn the type of company they are from as well as their job title and geographic location.
The higher a prospect scores during this procedure the more likely they are to be actively engaged in the buying process. When leads reach the score agreed upon with sales, they should be sent to the appropriate sales rep, or better yet, automatically assigned in your contact management system.
What criteria do you find most effective for lead scoring?
Learn how mardevdm2 can accelerate your sales with your lead development.
Or simply, request a quote if you'd like to get started.
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