Test out different wording to encourage sharing or engagement with your social media site.
"While including simple 'follow us' and 'like us' text is better than no guidance, test the social media calls to action to see if this encourages more clicks."
You can also include the option to add comments to a social media page in your email marketing messages to help encourage engagement with your brand.
Producing high-quality content is a proven marketing tool for B2B marketers and the type of material required to win new business is set to develop even further in 2012.
White papers will always be a great way for you to reveal the latest developments in your industry to prove you're an expert in the field but B2B buyers will want to read more engaging content too this year.
This can include corporate blogs, written by your chairman or an industry expert, webinars that B2B buyers can watch online, and even e-books, as e-readers are gaining popularity across the globe.
Social media was a popular marketing method in 2011, with the launch of new social network Google+, and new advertising tools on both Facebook and Twitter.
These sites are sure to have more opportunities for you to build lead generation in the pipeline, such as Facebook which will be introducing private messages between brands and customers.
As a result, firms will be able to deal with customer service issues directly and in private, rather than on their Facebook page.
What methods will you be employing this year? Take our Poll opposite and find out what your peers think.